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Sandwich chain increases efficiency at the point of sale with Epson touchscreen terminals

Hemel Hempstead, 8 February 2002.
O'Briens, the Irish owned chain of sandwich bars, has chosen Epson SR-600 touchscreen terminals as a key part of a new EPoS system, designed to make its service more efficient and minimise customer waiting time.

The company, which sells both made-to-order and ready prepared sandwiches, wanted a solution which would be suitable for its busy servery counter. Designed for use in hospitality environments, where drinks, grease and food debris are everyday hazards for the EPoS hardware, the SR-600 features a waterproof touch panel and robust casing, to minimise any contamination from spillages. Its small footprint and in-built cable management system make highly efficient use of the space available.

Integrated into the chain's existing IT set up, the SR-600 is running O'Briens' Maitre'D software, from the Posera Corporation, supplied by Scotland-based Forth Cash Systems. The 32-bit Windows application includes a graphic interface, which makes inputting order information at the point of sale quicker and easier. From the Back Office station, the solution gives O'Briens extensive management reporting options, full inventory control and the ability to manage operations such as accounts receivable and employee time-keeping and attendance.

Colin Pearson, the first O'Briens franchisee to use the new system and a key figure in its adoption, is already delighted: "We were impressed by the SR-600's specifications, especially the powerful memory, in-built CD-ROM, PC slot and USB ports, which provide an ideal platform for possible future expansion," he said.

"More importantly," he continued, "since good service is fundamental to the success of our operation, the SR-600 really delivers when it comes to transaction speed and functionality at the point of sale. For example, the clear, readable display makes it easy for our servery staff to input made-to-order sandwich selections featuring our more unusual products, such as Irish Whiskey Salami and even Guinness Mustard."

So far, the solution has been installed in the chain's Hull franchise, however a roll-out will begin to 160 units in 2002, while developments such as EFT and loyalty are also currently being considered.

Epson
Established for over 30 years as the world's premier printer manufacturer, Epson has the widest range of PoS printers and touchscreen solutions in the world, each designed to be the best in its class, and built to meet quality and performance criteria that set the industry standard.

Epson's best of breed thermal, inkjet and impact printers for the point of sale have long been the choice of major retailers in the UK and overseas. The company has also been at the forefront of innovations such as 2-colour receipts, single insertion cheque printing and drop-in paper load.

Together with its channel and system partners, Epson offers system solutions for all retail and hospitality environments. The company's range of fully integrated touchscreen terminals includes the powerful Intelligent Register (IR) and SR-600.

For further details, please contact David Ormerod, Epson Retail Technology Division (RTD), Campus 100, Maylands Avenue, Hemel Hempstead, Herts, HP2 7TJ. Tel: 01442 227318
Email: dormerod@epson.co.uk
Web: www.pos.epson.co.uk

Press contact is Nicola Atkins at Vector Marketing Communications, on Tel: 01442 877167 Fax: 01442 877769
Email: nicola.atkins@vector.co.uk
Web: www.vector.co.uk

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