One of the major challenges facing Athena franchises is how to respond quickly to consumer needs, in an environment where best-selling lines are frequently changing. With a complex distribution chain and suppliers all over the world, Athena needed to ensure that its stock reflects customer profile, meeting demand and maximising revenue.

With this in mind, Athena implemented a solution comprising FuturaERS, from Berkshire-based solution provider Futura, and Epson’s MR-800. The system provides accurate sales and stock information along with a fast, efficient and reliable solution for the point of sale.

With its powerful Intel processor, the MR-800 ensures quick and easy transactions to keep customer waiting times down to a minimum. In addition, its modular and open design also allows Athena complete flexibility at the PoS, maximising the available counter space.

Simon Coates, franchise director of Athena commented: “It’s been a huge bonus to have accurate sales data provided by the FuturaERS solution and this has proved enormously helpful when making buying decisions. Overall, the MR-800s have been easy to use and look good but the key as far as we were concerned has been reliability – since installing the systems, we have experienced next to no downtime. We now plan to extend the rollout to other Athena stores.”


Epson
Established for over 30 years as the world's premier printer manufacturer, Epson has the widest range of PoS printers and touchscreen solutions in the world, each designed to be the best in its class, and built to meet quality and performance criteria that set the industry standard.

Epson's best of breed thermal, inkjet and impact printers for the point of sale have long been the choice of major retailers in the UK and overseas. The company has also been at the forefront of innovations such as 2-colour receipts, single insertion cheque printing and drop-in paper load.

Together with its channel and system partners, Epson offers system solutions for all retail and hospitality environments. The company's range of fully integrated touchscreen terminals includes the powerful Intelligent Register (IR) and SR-600.

For further details, please contact David Ormerod, Epson Retail Technology Division (RTD), Campus 100, Maylands Avenue, Hemel Hempstead, Herts, HP2 7TJ. Tel: 01442 227318
Email: dormerod@epson.co.uk
Web: www.pos.epson.co.uk

Press contact is Nicky Atkins at Vector Marketing Communications
Tel: 01442 877167 Fax: 01442 877769
Email: nicola.atkins@vector.co.uk
Web: www.vector.co.uk