Major fashion brand rolls-out new retail management solution featuring Epson’s touchscreen Intelligent Register

Hemel Hempstead, 29 July 2005. Contemporary fashion brand Fenn Wright Manson has invested in a new, powerful retail management solution - featuring Epson's Intelligent Register and Genesis 2000 software from Esperus Systems. Chosen to provide first class service at the point of sale, the EPoS solution also efficiently manages and monitors stock across its comprehensive retail and wholesale network.

Founded in 1974, Fenn Wright Manson trades via 56 concessions in department stores such as Selfridges, House of Fraser, Fenwicks and John Lewis, and also retails through its own standalone stores. With a number of garment lines and a colour/size matrix to contend with, the EPoS solution enables Fenn Wright Manson to ensure that all its outlets are stocked with the latest collections, allowing the company to plan replenishments, fulfil orders and perform branch transfers.

The system facilitates both Fenn Wright Manson's retail and wholesale business, as Cecil Hollwey, production director explains: "Product lines are entered onto the system as soon as they are received by our warehouse. From here, they are automatically allocated to the retail outlets at the touch of a button. The solution streamlines our wholesale process with goods being picked, despatched and invoiced using information which the system provides." In addition, Esperus has specially linked its software to Sun Accounts which helps to improve Fenn Wright Manson's financial reporting functions.

Using Epson's fully-integrated Intelligent Register - with intuitive touchscreen and built-in fast, thermal receipt printer - within its standalone stores, the chain is seeking to extend the roll-out to its larger concessions. Regarding the point of sale system, Hollwey observed: "Reliability was a key factor when choosing EPoS hardware. I'm pleased to say that it's more than lived up to our expectations and made a dramatic difference to the business."

Epson
Established for over 30 years as the world's premier printer manufacturer, Epson has the widest range of PoS printers and touchscreen solutions in the world, each designed to be the best in its class, and built to meet quality and performance criteria that set the industry standard.

Epson's best of breed thermal, inkjet and impact printers for the point of sale have long been the choice of major retailers in the UK and overseas. The company has also been at the forefront of innovations such as 2-colour receipts, single insertion cheque printing and drop-in paper load.

Together with its channel and system partners, Epson offers system solutions for all retail and hospitality environments. The company's range of fully integrated touchscreen terminals includes the powerful Intelligent Register (IR) and SR-600.

For further details, please contact David Ormerod, Epson Retail Technology Division (RTD), Campus 100, Maylands Avenue, Hemel Hempstead, Herts, HP2 7TJ. Tel: 01442 227318
Email: dormerod@epson.co.uk
Web: www.pos.epson.co.uk

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