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Powerful Epson touchscreen terminal enables Armani to enhance efficiency in-store

Hemel Hempstead, 26 April 2002. Fashion retailer, Armani is benefiting from a more efficient point of sale in its ten UK stores, following the installation of high-performance Epson SR-600 touchscreen terminals. The Club 21 Group, which controls Armani's wholesale and retail operations in the UK, believes the new system has resulted in more efficient transactions and fewer 'customer walkaways'.

Designed to assist the store administrators, who are in charge of day-to-day retail operations at Armani sites, the SR-600s run Windows-based TouchPOS software from Hampshire-based DRL Systems. The intuitive touchscreen interface is much faster and easier for cashiers to use, enabling them to further enhance the level and speed of service provided at the point of sale.

"Quite simply, we were looking for the best way to further improve our customer service," explained Club 21's Retail System Manager, Jayanti Patel. "The Epson tills have helped to increase our efficiency, as cashiers spend less time processing each sale. The tills fit in with the overall look of our stores and were adapted at our request to match our in-store colour scheme."

The Epson SR-600 solution is being used in Club 21's Giorgio Armani, Armani Collezioni and Emporio Armani stores, as well as in the Armani Caffe, where the software has been adapted to handle the requirements of a hospitality environment, including features such as table tracking and bill transfers. The tills also feature at the newly relocated Emporio Armani store in New Bond Street, which opened in Feburary 2002.

The TouchPOS solution is designed to interface with Club 21's UNIX-based accounting and inventory systems, which produce the company's sales and management reports. In addition, details of new stock lines and pricing can be downloaded remotely from Head Office from a new touchscreen menu, rather than physically taken to each branch, as had previously been the case.

Epson
Established for over 30 years as the world's premier printer manufacturer, Epson has the widest range of PoS printers and touchscreen solutions in the world, each designed to be the best in its class, and built to meet quality and performance criteria that set the industry standard.

Epson's best of breed thermal, inkjet and impact printers for the point of sale have long been the choice of major retailers in the UK and overseas. The company has also been at the forefront of innovations such as 2-colour receipts, single insertion cheque printing and drop-in paper load.

Together with its channel and system partners, Epson offers system solutions for all retail and hospitality environments. The company's range of fully integrated touchscreen terminals includes the powerful Intelligent Register (IR) and SR-600.

For further details, please contact David Ormerod, Epson Retail Technology Division (RTD), Campus 100, Maylands Avenue, Hemel Hempstead, Herts, HP2 7TJ. Tel: 01442 227318
Email: dormerod@epson.co.uk
Web: www.pos.epson.co.uk

Press contact is Nicola Atkins at Vector Marketing Communications, on Tel: 01442 877167 Fax: 01442 877769
Email: nicola.atkins@vector.co.uk
Web: www.vector.co.uk

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