Hemel Hempstead, 26 April 2002.
Fashion retailer, Armani is benefiting from a more efficient
point of sale in its ten UK stores, following the installation
of high-performance Epson SR-600 touchscreen terminals. The
Club 21 Group, which controls Armani's wholesale and retail
operations in the UK, believes the new system has resulted in
more efficient transactions and fewer 'customer walkaways'.
Designed to assist the
store administrators, who are in charge of day-to-day retail
operations at Armani sites, the SR-600s run Windows-based
TouchPOS software from Hampshire-based DRL Systems. The intuitive
touchscreen interface is much faster and easier for cashiers
to use, enabling them to further enhance the level and speed
of service provided at the point of sale.
"Quite simply, we were looking for
the best way to further improve our customer service,"
explained Club 21's Retail System Manager, Jayanti Patel.
"The Epson tills have helped to increase our efficiency,
as cashiers spend less time processing each sale. The tills
fit in with the overall look of our stores and were adapted
at our request to match our in-store colour scheme."
The Epson SR-600 solution is being used
in Club 21's Giorgio Armani, Armani Collezioni and Emporio
Armani stores, as well as in the Armani Caffe, where the software
has been adapted to handle the requirements of a hospitality
environment, including features such as table tracking and
bill transfers. The tills also feature at the newly relocated
Emporio Armani store in New Bond Street, which opened in Feburary
2002.
The TouchPOS solution is designed to interface
with Club 21's UNIX-based accounting and inventory systems,
which produce the company's sales and management reports.
In addition, details of new stock lines and pricing can be
downloaded remotely from Head Office from a new touchscreen
menu, rather than physically taken to each branch, as had
previously been the case.
Epson
Established for over 30 years as the world's premier printer
manufacturer, Epson has the widest range of PoS printers and
touchscreen solutions in the world, each designed to be the
best in its class, and built to meet quality and performance
criteria that set the industry standard.
Epson's best of breed thermal, inkjet and
impact printers for the point of sale have long been the choice
of major retailers in the UK and overseas. The company has
also been at the forefront of innovations such as 2-colour
receipts, single insertion cheque printing and drop-in paper
load.
Together with its channel and system partners,
Epson offers system solutions for all retail and hospitality
environments. The company's range of fully integrated touchscreen
terminals includes the powerful Intelligent Register (IR)
and SR-600.
For further details, please
contact David Ormerod, Epson Retail Technology Division (RTD),
Campus 100, Maylands Avenue, Hemel Hempstead, Herts, HP2 7TJ.
Tel: 01442 227318
Email: dormerod@epson.co.uk
Web: www.pos.epson.co.uk
Press contact is Nicola Atkins
at Vector Marketing Communications, on Tel: 01442 877167 Fax:
01442 877769
Email: nicola.atkins@vector.co.uk
Web: www.vector.co.uk |