Glasgow-based, PAGAZZI Lighting, benefits from touchscreen
terminals in its recently-opened superstore
Hemel Hempstead, 23 October 2003. Home lighting specialist,
PAGAZZI Lighting, has invested in a complete front and back
office solution to replace its old paper-based system. The
new solution enables the company to manage its recently expanded
operation with maximum efficiency and further enhance customer
service.
Supplied by Scotland-based ISI Systems (previously City-Gate),
the system uses PayPoint software from Daventry-based APS,
running on Epson's touchscreen IR terminals. This integrates
with a back office Pegasus Opera accounting system and a
CRM software package containing a database of PAGAZZI Lighting's
19,000 UK customers.
"We simply couldn't run an operation of this size
without an automated system," said PAGAZZI Lighting's
Managing Director, Alan Pagan. "We also needed something
which was easy for staff to use, as many were newly recruited
and had little or no experience of the large selection of
Lighting that we stock. The touchscreen terminals were ideal
in this respect as they are so intuitive, and include features
such as on-screen prompts; while the barcodes eliminate
inputting errors and ensure sales transactions are handled
efficiently."
" It's enabled us to offer our customers a more efficient
service, even on busy Saturdays and Sundays when 50%-60%
of the week's sales are made," he continued. "For
example, the level of stock information available at the
point of sale, means our shop floor staff can stay where
they are needed rather than going back and forth to the
warehouse to check availability."
"As far as the back office is concerned, the detailed
audit trail attached to each sales transaction helps us
to trace any missing information and reconcile our accounts.
In addition, because comprehensive customer information
is fed back into our CRM customer database, we can target
promotional mailers and discount offers more effectively."
Established in Glasgow City 22 years ago, PAGAZZI moved
onto a retail park in September 2002, where it now occupies
6,000ft2 of retail space, as well as a warehouse. It is
also about to open a second Lighting Superstore in Aberdeen,
where it will be using an additional 2/3 IRs.
The Glasgow store offers customers a one-stop-shop for
all of their Lighting requirements, including a choice of
2,500 different stock lines, ranging from £3.00 Up-lighters
to £1,500.00 Crystal Chandeliers; a Catalogue Area
where they can order from an even wider selection; a bespoke
Fitting and Design Service; and even a Kids Play Area to
entertain customer's children whilst they choose their Lighting.
Epson
Established for over 30 years as the world's premier printer
manufacturer, Epson has the widest range of PoS printers
and touchscreen solutions in the world, each designed to
be the best in its class, and built to meet quality and
performance criteria that set the industry standard.
Epson's best of breed thermal, inkjet and impact printers
for the point of sale have long been the choice of major
retailers in the UK and overseas. The company has also been
at the forefront of innovations such as 2-colour receipts,
single insertion cheque printing and drop-in paper load.
Together with its channel and system partners, Epson offers
system solutions for all retail and hospitality environments.
The company's range of fully integrated touchscreen terminals
includes the powerful Intelligent Register (IR) and SR-600.
For further details, please contact David
Ormerod, Epson Retail Technology Division (RTD), Campus
100, Maylands Avenue, Hemel Hempstead, Herts, HP2 7TJ. Tel:
01442 227318
Email: dormerod@epson.co.uk
Web: www.pos.epson.co.uk
Press contact is Nicola Atkins at Vector Marketing
Communications, on Tel: 01442 877167 Fax: 01442 877769
Email: nicola.atkins@vector.co.uk
Web: www.vector.co.uk
