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Sea Life and Dungeon attractions choose fast and flexible printing solution to minimise queues

Hemel Hempstead, 14 May 2002.
Merlin Entertainments Group, which owns and manages 22 Sea Life and Dungeon attractions in the UK and Europe, is utilising the speed and plug and play capabilities of Epson’s latest thermal printers. The TM-L90 receipt, ticket and label printer is being installed as part of an ongoing IT project – appropriately name Excalibur – which is designed to further enhance the level of service Merlin can offer to its visitors.

Capable of handling all customer-facing operations – turnstile admissions, souvenir shops, cafes and photo point kiosks – from a single back office, the bespoke system is the brainchild of IT Development Manager, Chris Thorne. The solution is to be used across all UK and European sites, including The London Dungeons and the Sea Life Centre at Disneyland, Paris and will enable Merlin to obtain detailed on-site management reports, providing detailed visitor analysis and financial information.

Besides its fast thermal printing, which will enable quicker transaction times, the TM-L90’s main attraction for Chris Thorne was its USB port connectivity, which gives attraction staff the flexibility to “hot swap” printers in the network, according to their requirements.

“The USB connectivity is obviously invaluable for our sites as it means we can operate at optimum efficiency,” said Chris Thorne, “and the TM-L90s also have all the functionality we need, enabling us to print entry tickets, receipts and barcodes, as required. They are also extremely easy to use, particularly the drop-in paper load feature, which has been a revelation. And, of course, they are much faster than our old printers, up to four times quicker to produce a z-read report, for example.”

So far, up to 50 TM-L90 printers have already been installed in Merlin’s European sites, with the roll out still in progress. Once fully installed, Chris Thorne also hopes to capitalise on the marketing opportunities opened up by the product’s 2-colour printing capability.

Epson
Established for over 30 years as the world's premier printer manufacturer, Epson has the widest range of PoS printers and touchscreen solutions in the world, each designed to be the best in its class, and built to meet quality and performance criteria that set the industry standard.

Epson's best of breed thermal, inkjet and impact printers for the point of sale have long been the choice of major retailers in the UK and overseas. The company has also been at the forefront of innovations such as 2-colour receipts, single insertion cheque printing and drop-in paper load.

Together with its channel and system partners, Epson offers system solutions for all retail and hospitality environments. The company's range of fully integrated touchscreen terminals includes the powerful Intelligent Register (IR) and SR-600.

For further details, please contact David Ormerod, Epson Retail Technology Division (RTD), Campus 100, Maylands Avenue, Hemel Hempstead, Herts, HP2 7TJ. Tel: 01442 227318
Email: dormerod@epson.co.uk
Web: www.pos.epson.co.uk

Press contact is Nicola Atkins at Vector Marketing Communications, on Tel: 01442 877167 Fax: 01442 877769
Email: nicola.atkins@vector.co.uk
Web: www.vector.co.uk

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