Enables fashion independent, Urban Surfer, to enhance customer service and compete with the high street

Hemel Hempstead, 14 February 2006. Independent retailer, Urban Surfer, has implemented an advanced retail management solution in order to enhance customer service and compete with the major multiples. Featuring Epson’s fully-integrated, touchscreen Intelligent Register (IR) and Genesis 2000 software from Esperus Systems, it provides Urban Surfer with a total solution to manage front and back-office applications including PoS, colour and size management, stock control, sales reporting, purchase orders and accounting.

Esperus’ Genesis 2000 software also interfaces with Urban Surfer’s eCommerce operation, facilitating the order and dispatch of goods sold via its website, plus it’s linked to the company’s customer loyalty scheme enabling the company to track purchases and identify buying patterns.

Ben Browing, director of Urban Surfer commented, “Competing with the high street can be difficult as an independent retailer. We needed a system which would give us a balance of power by helping us to forecast more effectively, enable better buying decisions, track stock and boost customer service.”

Featuring a large touchscreen, built-in receipt printer and magnetic stripe reader, at the point of sale Epson’s IR increases transaction speed, minimises waiting times and enables Urban Surfer to communicate with customers at the point of sale. “The built-in printer allows us to customise receipts to feature our logo which helps to promote the brand and build awareness,” said Ben. “Design was an important factor for us when choosing an EPoS terminal and the compact, all-in-one IR complements our environment and looks great in-store.”

The total solution enables Urban Surfer to drive forward its business: “The system has effectively become our crystal ball. We use the information it provides to see exactly what’s selling. As a result we can be much more proactive, plan ahead more efficiently and meet customer demand,” concluded Ben.

Epson
Established for over 30 years as the world's premier printer manufacturer, Epson has the widest range of PoS printers and touchscreen solutions in the world, each designed to be the best in its class, and built to meet quality and performance criteria that set the industry standard.

Epson’s best of breed thermal, inkjet and impact printers for the point of sale have long been the choice of major retailers in the UK and overseas. The company has also been at the forefront of innovations such as colour receipts, single insertion cheque printing, drop-in paper load and mobile printing.

Together with its channel and system partners, Epson offers system solutions for all retail and hospitality environments. The company’s range of fully integrated touchscreen terminals includes the powerful Intelligent Register (IR) and SR-600.

For further details, please contact David Ormerod, Epson Retail Technology Division (RTD), Campus 100, Maylands Avenue, Hemel Hempstead, Herts, HP2 7TJ. Tel: 01442 227318
Email: dormerod@epson.co.uk
Web: www.pos.epson.co.uk

Press contact is Nicky Atkins at
Vector Marketing Communications, on
Tel: 01442 877167 Fax: 01442 877769
Email: nicola.atkins@vector.co.uk
Web: www.vector.co.uk