Major footwear retailer implements sophisticated touchscreen technology to enhance in-store customer experience

Hemel Hempstead, 6 May 2008. Pavers, a leading footwear retailer, has implemented a new EPoS solution featuring Epson’s advanced Intelligent Register - the IR-700 and software from Eurostop. Keen to improve its store systems to support company-wide initiatives, the retailer has selected the IR-700 to deliver the highest levels of service to its customers.

“System reliability and poor performance was a stumbling block to achieving high levels of customer service; high availability, quality and performance were key criteria when selecting new tills,” explained Jon Dodsworth, Business Systems Manager at Pavers. “We wanted a system that was efficient, user-friendly, aesthetically appealing, compact and of course, cost-effective.”

After a careful evaluation of alternative solutions, Pavers opted for Epson’s IR-700. Featuring an intuitive LCD touch screen, the IR-700 is the smallest integrated system in its class. Ergonomically designed to ensure smooth and effortless transactions, the system is Chip & PIN compatible and has an in-built smart cable management system to keep the point of service uncluttered and also minimise the risk of accidental disconnection.

“The IR-700’s sleek and contemporary design complements our in-store ambience, and because it is so compact it saves us valuable counter space. What’s more, the reasonable price only adds to the winning combination of functionality and aesthetics,” commented Jon on the many advantages of Epson’s Intelligent Register.

Impressed with the performance of the IR-700, Jon enthused, “The new solution meets all our expectations, in our opinion it is best in class. The IR-700 will certainly form a part of our expansion plans and remains our preferred choice for existing and future installations.”

About Epson
Established for over 30 years as the world’s premier printer manufacturer, Epson has the widest range of PoS printers and touchscreen solutions in the world, each designed to be the best in its class, and built to meet quality and performance criteria that set the industry standard.

Epson’s best of breed thermal, inkjet and impact printers for the point of sale have long been the choice of major retailers in the UK and overseas. The company has also been at the forefront of innovations such as colour receipts, single insertion cheque printing, drop-in paper load and mobile printing.

Together with its channel and system partners, Epson offers system solutions for all retail and hospitality environments.

For further details, please contact David Ormerod, Epson Retail Technology Division (RTD), Campus 100, Maylands Avenue, Hemel Hempstead, Herts, HP2 7TJ. Tel: 01442 227318
Email: dormerod@epson.co.uk
Web: www.pos.epson.co.uk

Press contact is Shruti Bown at
Vector Marketing Communications, on
Tel: 01442 877167 Fax: 01442 877769
Email: shruti.bown@vector.co.uk
Web: www.vector.co.uk