Major department store implements advanced touchscreen technology to enhance the customer experience

Hemel Hempstead, 4 December 2006. Arnotts, Ireland’s oldest and largest department store, has implemented a new EPoS system featuring Epson’s IR-700 and software from Oracle. Recently undergoing redevelopment and extension, Arnotts chose Epson’s latest Intelligent Register system for fast, reliable and efficient customer service at the point of sale and to reflect the contemporary and modern store environment.

Having previously rolled-out a fully integrated inventory, warehousing and merchandise management system, Arnotts also decided to upgrade its points of sale in order to ensure maximum reliability and efficiency. “With more than one million products on offer, reliable IT is paramount to an efficient and smooth point of sale,” explained Paul Dickson, director of information systems at Arnotts. “We needed to feel totally secure that any hardware we implemented was up to the challenge, but at the same time was totally user-friendly.”

Featuring an integrated, intuitive touchscreen, built-in receipt printer and magnetic stripe reader, Epson’s IR-700 includes everything needed for the point of sale in one compact and stylish unit. Ergonomically designed, it offers Arnotts smooth, effortless transactions for faster service at the point of sale. “We went with Epson’s IR-700 for many reasons – speed, flexibility, reliability and looks. It’s easy to install, portable and extremely durable which is vital in any fast moving retail environment.”
In total, Arnotts has 204 Epson IR-700s and, as a result, every retail zone within the store is now benefiting from a new and improved point of sale. “The Epson system is working extremely well and has really improved store operations. It’s given the staff the power to deliver enhanced service,” commented Paul.

In addition Arnotts envisages Epson technology will play a key part in its next venture – a €700m plan for a new retail-driven quarter in Dublin. The “Northern Quarter” project will see numerous shops, cafes, restaurants, bars, apartments and a hotel developed. “Obviously technology will also play a vital role in this new venture and judging by the success of our department store upgrade, we have confidence in Epson technology which will prove invaluable for the future,” concluded Paul.

Epson
Established for over 30 years as the world's premier printer manufacturer, Epson has the widest range of PoS printers and touchscreen solutions in the world, each designed to be the best in its class, and built to meet quality and performance criteria that set the industry standard.

Epson’s best of breed thermal, inkjet and impact printers for the point of sale have long been the choice of major retailers in the UK and overseas. The company has also been at the forefront of innovations such as colour receipts, single insertion cheque printing, drop-in paper load and mobile printing.

Together with its channel and system partners, Epson offers system solutions for all retail and hospitality environments. The company’s range of fully integrated touchscreen terminals includes the powerful Intelligent Register (IR) and modular MR-800.

For further details, please contact David Ormerod, Epson Retail Technology Division (RTD), Campus 100, Maylands Avenue, Hemel Hempstead, Herts, HP2 7TJ. Tel: 01442 227318
Email: dormerod@epson.co.uk
Web: www.pos.epson.co.uk

Press contact is Nicky Atkins at
Vector Marketing Communications, on
Tel: 01442 877167 Fax: 01442 877769
Email: nicola.atkins@vector.co.uk
Web: www.vector.co.uk