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Advances in retail technology are revolutionising businesses across the globe. The latest retail IT innovations - such as full-colour printing at the PoS - are helping to boost brand image, enhance operations and improve efficiency. Technology has evolved the 'point of sale' to a 'point of service' enabling retailers to "do more", operate in new ways and enhance their offering to customers.
One example of this can be found in South Africa. Here, Epson has supplied the first TM-C100 full-colour inkjet PoS printers to 21st Century Funeral Brokers (Pty) Ltd. Established in 1998 and head-quartered in Johannesburg, 21st Century specialises in the supply of funeral policies to the urban and rural sector. With branches spread across four of South Africa's nine provinces, the company needed a solution which could deliver, for every transaction, a high-quality, full-colour receipt to reflect the professional image of the company. And, as 21st Century's customers need to store and file their colour receipts for their records, it was vital that they remain legible for at least two years. With both thermal and impact printing technologies unable to satisfy this important requirement, Epson's TM-C100 inkjet printer with its water-resistant, light-fast and ozone resistant pigment ink was the perfect solution.
"With its strong reputation in the South African market, we had total confidence in Epson to provide a solution which meets our needs," commented Sarel Vermuelen, Project Manager at 21st Century. "The TM-C100 is such a sophisticated and high-quality product - its compact design makes it ideal for our customer facing environment. Being so versatile, in the future we envisage using the printer for various additional functions such as membership cards, loyalty programme vouchers and related marketing activities to really make an impact with our customers and add value to the services we offer."
 more about TM-C100
more about choosing a PoS printer
For further information contact David Ormerod, Epson; tel: 01442 227318 or email dormerod@epson.co.uk |
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