Offering shoppers an eclectic mix, from antique furniture
and mirrors to curios, jewellery and even cosmetics, After
Noah bridges the gap between independent antique shops and
high street chains. Established in 1990, the company now has
two shops in Islington and Chelsea, each selling a winning
formula of vintage 'one-offs' and mass-produced items.
While highly successful in attracting customers (alongside
After Noah's website and mail order sales), this approach
had posed challenges for the company's IT Manager, Simon Tarr.
How, for instance, could stock entry be done efficiently when
much of the stock was unique and the two product description
fields allowed a maximum of 41 characters? Inevitably, the
company found it almost impossible to keep track of stock;
many items were processed with the wrong code and at the wrong
price; there were unacceptable delays during busy periods;
and there was little or no sales information available.
Unsurprisingly, After Noah decided to invest in more sophisticated,
till-driven, retail software from Lancashire-based solution
provider, Cybertill, which has transformed its operation.
The system is based on a remote server so new items can be
uploaded via the intranet while the tills continue in use.
The software recognises bar codes, ensuring that staff can
search for items quickly and then process them accurately
and efficiently.
In contrast to its previous, paper-based system, the Cybertill
solution provides After Noah with detailed information about
sales and has enabled the company to base its stock replenishment
decisions on reliable sales forecasts rather than educated
guesswork. In addition, sales and customer records, which
used to be filed in A4 folders, can now be accessed instantly
through the tills, ensuring that any returns can be dealt
with efficiently, with or without a receipt.
Another key factor in the success of the new system was the
hardware peripherals, observed Simon Tarr. "In fact,
we saw these as so important that we actually went out and
individually selected hardware such as the printer on the
basis of functionality and aesthetics."
The printer in question, an Epson TM-T88III, quickly proved
an excellent investment: "Whoever designed it has done
a very good job," said Simon. "It's extremely fast
and is practically idiot-proof when it comes to loading. Being
a thermal printer, the other major advantage is that there
is almost no noise. This makes a huge difference to the ambience
in our stores."
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